Online affiliate and content marketing company Raketech has taken a majority stake in Shogun Media Ltd, an affiliate media company with extensive expertise in pay per click and SEO.
Shogun’s founders Fredrik Johansson and Eric Holmberg have years of experience in building web-traffic products for the igaming industry.
Their expertise will now be at Raketech’s disposal, and the team will continue developing its product offering for gaming operators in both new and existing markets.
Michael Holmberg, Raketech’s CEO, said: “With the acquisition of Shogun Media, we gain more experienced entrepreneurs and this is vital for our growth journey. Not only do we obtain a good synergy for how we build services in new markets, we also gain valuable and supplemental expertise within PPC.
“This is an important building block to further strengthen Raketech ahead of Swedish regulation, where we are well-positioned both in terms of our partners and revenues for when it comes into force in 2019.”
