PartnerMatrix has joined forces with online casino comparison website in a deal that will help promote the operator brands it works with.

The partnership marks the first time an online affiliate platform provider has directly partnered with a casino affiliate to break news about the launch of a new casino and to list that casino on the publisher’s website.

The deal covers online casinos that launch on the EveryMatrix fully managed casino platform, as well as the operators that use the provider’s PartnerMatrix affiliate management solution.

Bojoko, which is operated by Good Game, has positioned itself as the TripAdvisor of the online casino affiliate world and allows operators and game providers to upload their profiles and for players to rate and review them.

Bojoko has signed up more than 320 operators and providers since it launched in 2016.

Levon Nikoghosyan, CEO at PartnerMatrix, said: “PartnerMatrix has considerable expertise in optimising the affiliate channel and leverages its market-leading platform to help online casino operators launch and manage successful affiliate programmes.

“We place our clients at the heart of everything that we do, so it is not just about offering the platform but also maintaining a high-quality service and seeking ways to improve their business output and increase revenues.

“The partnership with is a consequence of our continuous endeavour to partner with trusted industry providers to help our clients grow their business and discover more opportunities.”