PartnerMatrix, EveryMatrix’s affiliate platform, has joined forces with affiliate marketing agency Affiliate Insider.

The arrangement is designed to help operators maximise their business potential and discover more opportunities through expert lead affiliate marketing media and programme management services.

Operators looking to build affiliate programmes using PartnerMatrix’s technology can now benefit from the services of Affiliate Insider’s team to shape high-impact affiliate campaigns. Affiliate Insider’s media and strategic agency service is designed to assist clients in their efforts to boost affiliate relationships and expand global programme reach.

Levon Nikoghosyan, CEO of PartnerMatrix, said: "After several years of focusing on developing a leading affiliate programme, we are now shifting our efforts towards finding reputable industry providers to bring aboard and connect them with our network of clients.

“We are more than a software provider and we believe the key to success in this industry is a well-rounded approach. Our end goal is to make available for our clients' excellent resources to help them thrive.

“Affiliate Insider’s team ticks every box and has all the credentials a client in the affiliate business can ask for. Thanks to their extensive understanding of how the industry works and their commitment to adding value to the affiliate ecosystem through training and agency services, they managed to shape the industry's best practices, and we are delighted to be working together.”   

Lee-Ann Johnstone, CEO and founder of Affiliate Insider, added: “We are delighted to be working in partnership with PartnerMatrix to help their clients launch, manage and grow their affiliate programmes. Starting an affiliate programme doesn’t have to be complex, with a solid infrastructure which the PartnerMatrix platform provides, a sound marketing and promotion plan and expert lead affiliate programme and relationship management we’ll be able to help clients stand out in a competitive market.”