Alea, operator of the world’s first 3D virtual reality online casino, SlotsMillion, has rebranded its Affiliate Republik programme as part of a strategic shift and to bolster its relationship with the business to affiliate market.

Alea

The programme has been renamed Alea Affiliates and boasts a new logo and website design. In addition, its scale and scope has been expanded to cover the operator’s two brands, SlotsMillion and LadyLucks. 

The Alea Group recently acquired LadyLucks from IGT for an undisclosed sum. The site is already benefitting from the Alea touch, with the number of game providers more than tripling from two to seven.

Affiliates working with Alea benefit from an arsenal of marketing tools, including real-time data and stats, promotions and free games, banners and customisable landing pages, personalised information feeds and a vast image library.

They can also take part in unique AFF Races. Affiliates must meet certain KPIs, including increased NDC month-on-month, and share weekly promotions, with those earning the highest score winning an all-expenses paid trip to Alea’s Barcelona office.

Alexander Tomic, Alea co-founder, said: “The rebrand to Alea Affiliates forms part of the group’s wider strategy to expand into a global gaming company.”