Merkur Partners, the affiliate program of the sportsbook and casino brand, is to gain access to the AffPapa directory through a new collaboration.
The affiliate arm will now be able to forge new partnerships and expand its player base.
Merkur Partners can also access a range of promotional initiatives to further increase its presence and relevance among affiliates.
Merkur Partners said: “Working together will strengthen our partnership, while also opening up new opportunities for growth on both sides.
“We are happy to bring fully locally licensed sports and casino brands to the table and attract more players to our brands, thanks to the high-quality service that AffPapa provides.”
Yeva Avagyan, head of commercials at AffPapa, added the collaboration will “improve both of our services” and deliver “significant benefits” to affiliates.
