Ladbrokes Coral Group, the UK-based multi-channel bookmaking and gaming company acquired by GVC Holdings in March, has announced the relaunch of its affiliate programme in partnership with Income Access, Paysafe Group’s marketing technology and services provider.
The Ladbrokes Coral Partners affiliate programme will be powered by Income Access’ affiliate software platform, as it aims to optimise growth and acquisitions across its internationally recognised brands.
Ladbrokes Coral Partners is the official affiliate programme for three of the UK’s top converting betting and gaming brands: Ladbrokes, Coral and Gala. The trio of brands combine to offer an array of gaming experiences across their sports betting, casino, bingo, poker and lotto products.
Anat Schlesinger, marcom manager at Ladbrokes Coral Group, said: “As the Coral and Gala brands have worked with Income Access for a number of years, it felt like a natural fit for Ladbrokes to be migrated onto the platform. Relaunching the affiliate programme also provides an opportunity to make essential updates and help Ladbrokes achieve greater synergy with Coral and Gala.
“We have a great relationship with the team from Income Access and have every confidence that we will see great results with the new and improved affiliate programme.”
Tara Wilson, general manager at Income Access, Paysafe Group, said: “Partnering with Ladbrokes Coral Partners for this initiative is a very important milestone for Income Access, as we continue to establish a leadership role in the market. Positioning ourselves to effectively meet the needs of one of igaming’s most lauded and respected brands is an accomplishment of which we’re extremely proud.”
