Intelitics will power the customer acquisition programme for Aspers Group’s Aspers Casino brand.
A new deal will see operator Aspers use Intelitics’ data-driven product suite and platform to manage all affiliate and paid media activity for its UK-facing online Aspers Casino.
Aspers Casino’s affiliate partners will also be able to access real-time data and analytics as well as flexible pixel tracking to monitor campaigns and their effectiveness.
Allan Petrilli, vice president of sales at Intelitics, said performance marketing and paid media “present a tremendous opportunity for online casino brands”, adding the deal with Aspers Group can help the operator’s traffic partners improve their performance.
Richard Noble, group CEO at Aspers, said affiliates and paid media offer “great potential” to acquire new players, and that the Intelitics deal is the “foundation” for the group’s performance and paid marketing activity.
Aspers Casino, powered by Gaming Innovation Group’s platform, is going live in early 2023.