Better Collective, the igaming affiliate, has entered an industry-first partnership with Matchbook to bring their bettingexpert.com tipster API onto the popular betting exchange.
It gives users access to large quantities of up-to-date tips on the operator’s active markets. This feature also offers filters such as “Tipster ROIs”, providing an objective view of the highest quality tipsters and tips posted within the community.
Better Collective see this move as a revolutionary step for the role of the affiliate in the industry, with the ability to host educated and researched tips on an operator platform providing proof of the value affiliates can provide – something that cannot be replicated independently by operators due to the nature of their own business models.
Jesper Søgaard, founder and CEO of Better Collective, said: “We are excited about our partnership with Matchbook, and proud that our continuous technical innovation can contribute to redefining the evolving role of the affiliate. We hope that this is just one of many more steps that demonstrate the value of the affiliate in our industry.
“A collaboration like this would not be possible without the amazing community of tipsters on bettingexpert.com. We are truly grateful for their engagement, and are happy that their expert knowledge and advice are now extending onto other platforms, helping educate more punters and giving them more confidence in their betting.”
Neil Campbell, CMO at Matchbook, said: “We couldn’t be more pleased to partner with Better Collective. They’ve created a strong community through bettingexpert.com and with this first-of-its-kind partnership, we’re able to extend this value to our customers.
“Matchbook is always looking for new and innovative ways to deliver value to its customers, and we believe hosting bettingexpert.com tips conveniently on our platform will give them a competitive advantage.”
