Good Game Limited, the online casino affiliate organisation behind comparison site Bojoko.com, has sold its esports news asset Eurheilu.com for an undisclosed sum.
The site has been purchased by Esports Media Solutions and will allow Good Game to reinvest and fully focus on driving growth in Bojoko.
Eurheilu.com was launched in early 2016 and is updated daily with news, features, interviews, streams and guides about the thriving esports industry.
It has proved popular among enthusiasts in Finland and other Nordic countries as esports grows across the region.
Aleksi Halsas, co-founder of Esports Media Solutions, said: “Our Eurheilu.com acquisition supports our strategy in Finland well and we are extremely excited about the opportunities it presents us.”
The sale of Eurheilu.com comes a little over a year after Good Game sold its network of Finnish online casino comparison sites to XLMedia for a total consideration of €15m.
Good Game now operators one site, Bojoko.com. Launching in 2017, it allows operators and suppliers to upload their own listings with players able to leave their own ratings and reviews.