Global Gaming has bolstered its affiliate department with the appointment of Elaine Gardiner as the new head of affiliates.

Gardiner joins from Cherry Group, having worked for the operator’s affiliate division since 2013, most recently holding the position of senior affiliate program manager. She played a key role in the development of its affiliate tracking software Omarsys, and has been shortlisted twice for Best Casino Affiliate Manager at the iGaming Business Affiliate Awards.

Previously, Gardiner was an affiliate manager for online sportsbook and casino site YouWin. She has more than eight years’ experience in the igaming industry having held several affiliate management roles.

Gardiner will be responsible for leading and developing the company’s affiliate department as it prepares to expand the operations of its B2C brands, including the multi award-winning Ninja Casino, Kotikasino and Viking Slots. She will also ensure the division maintains the highest standards of best practice to deliver a fair and inclusive program for to its affiliate partners.