Game Lounge, a subsidiary of Cherry AB, has paid €1m to buy igaming affiliate site Slottracker.com.
US firm Innovative Game Solutions Partnership and its two founders Thomas Starkie and Brett Lawson agreed to the sale, with €200,000 of the purchase price to be paid 12 months after the acquisition.
An additional €300,000 will be paid if the seller achieves certain objectives over a two-year period.
Slottracker.com is a site that follows the player in every bet in casino games, feeding back information on games played and bets made. It allows the player to analyse which casino works best, based on specific requirements and gaming methodlogy.
Jonas Cederholm, CEO of Game Lounge, said: “The purchase of Slot Tracker complements Game Lounge’s already strong offering in order to help players find the right casino or other online games.
“We look forward to working with the people who built Slot Tracker to be able to develop new features that allow each player to gain more control over their gaming. Among other things, we want to offer solutions that can warn players who risk losing control of their gaming. With Slot Tracker we can combine these goals and I think we are the only ones in the market with this smart solution.”
Anders Holmgren, CEO of Cherry AB, said: “Game Lounge is continuing to expand its business. Slot Tracker makes it even clearer that the company’s solutions give players access to information that provides an overview, so that players can choose a game more easily based on their own criteria.”
