Scott Collins, head of communications and corporate responsibility at affiliate and content marketing company Raketech, discusses facing challenges in Sweden and making moves in sport media.
INTERGAMINGi: What has the impact been on Raketech after the warnings handed out by the Swedish Gambling Authority (Spelinspektionen) earlier this year?
Scott Collins: “The fines haven’t impacted Raketech that much, other than having to make changes to some of our partners bonus offers and reviews. The guidelines for promoting gambling in Sweden will hopefully become clearer as the region matures and understands exactly what is needed to ensure that gambling is advertised ‘moderately’.
