The 2023 edition of iGB Affiliate London was the largest on record, with 24 per cent of attendees making their first appearance.

iGB Affiliate London

The number of unique show visitors at the ExCeL London event totalled 5,763, a 40 per cent increase on the April 2022 edition.

And that figure tallied 19 per cent ahead of the 2020 edition, the most recent edition before the pandemic before this year.

Visitors travelled to iGB Affiliate London from 101 nations, the first time the event has spanned a three-figure number in that respect.

Naomi Burton, portfolio director, also noted that one in 10 affiliate visitors to the event was new to gambling.

“Our focus was to deliver on our pledge to provide delegates with access to new business strategies, new thinking, new trends, new technologies and new content, in the process keeping the iGB Affiliate London proposition fresh and compelling,” Burton said.