The innovators behind SlotsMillion, LadyLucks and Casino Lemonade have unveiled FeedBACK Casino, an online casino comparison website.

Founded on a “find and compare” principle, Feedbackcasino.com allows visitors to identify preferred online casinos by applying different filters, such as payment methods, software and types of games.

Up to three online casinos can be compared side-by-side before the chosen website is selected, with a Trust Flow feature showing members’ average scores for each destination.

Player feedback is at the heart of the FeedBACK Casino experience, allowing the website’s community to exchange experiences and discuss any issues encountered.

FeedBACK Casino has been created by Takkaro, a specialist in affiliate marketing that was established by Charles Gross and Alexandre Tomic.

Building on the successful launch of Casino Lemonade a decade ago, the duo launched Alea in 2013, bringing the SlotsMillion and LadyLucks online casinos to the market.

Takkaro director general Maxime Gross said: “We are very ambitious with FeedBACK Casino. We want to reinvent the way casinos are promoted by giving the players more power, so that they can make an informed decision when choosing an online casino. “Our priority is to help players with all steps along the way, from finding a casino, learning about the latest games, help with problems or addiction, and more. In short, FeedBACK Casino has been created by players, for players.”

FeedBACK Casino, which has been optimised for mobile use, is currently focusing on the UK and German markets, although a Spanish app-style version of the platform is in the pipeline, with an expected launch later this year.