Catena Media has paid €9.5m for German sports betting, casino and financial services affiliate Dreamworx Online.
The Swedish performance marketing company has in the process acquired sports sites Sportwettenanbieter.com and Fussballwetten.de and financial site DeutscheFXBroker.com.
The deal sees Catena pay €4m in newly issued shares and the remaining €5.5m in cash. The assets are expected to generate quarterly sales of €600,000, with an operating margin of 80 per cent.
Henrik Persson Ekdahl, ccting CEO of Catena Media, said: “The assets of Dreamworx will strengthen our position as the leading affiliate in Germany. This will place us in the top position, short-term for the World Cup 2018 as well as long-term.”
