Catena Media has begun driving the first online leads for new depositing customers in Pennsylvania, as online sportsbook PlaySugarHouse.com went live.
Authorised by the Pennsylvania Gaming Control Board as a Gaming Service Provider, Catena Media has entered into agreements with multiple casino and sportsbook operators in Pennsylvania who are expected to launch over the next 90 days, in time for the NFL sports season.
The group has been preparing for the opening of the Pennsylvania market for a number of years, before the state authorised online gambling in November 2017.
The company has numerous sites in the state, similar to its topranking portfolio in the state of New Jersey. This includes sites such as Playpennsylvania.com and PAonlinecasino.com, as well as Catena’s brands covering the entire US, such as legalsportsreport.com, thelines.com, and onlinepokerreport.com.
Catena Media CEO Per Hellberg: “When the Pennsylvanian market is fully opened, we expect this to essentially double the size of the online markets Catena is serving in the United States, which today consists primarily of New Jersey.”