Global igaming company Catena Media has further strengthened its North American operations by acquiring online sports betting and casino affiliation assets from i15 Media.
The assets comprise more than 100 websites and domains that focus on states starting their first full American football season (such as Michigansharp.com), large upcoming states (such as NYSportsDay.com) and nationally ranking sites like bonus.com and gamblingonline.com.
The total purchase price is USD 45 million, of which US$12.5m will be paid with 2,207,357 new Catena Media shares.
Michael Daly, CEO of Catena Media, commented: “The addition of i15 Media’s online sports betting and casino assets to our North American portfolio will accelerate our already rapidly expanding business there.
"In addition to i15’s strong national and state brands generating revenues in current markets, the additional coverage for upcoming states will further cement Catena Media’s leadership position in the United States.”
He added: “I am also excited that i15 Media’s founder and owner will join us as a consultant for the next few years. He will provide valuable support for our internal team as we pursue our roadmap.”