Jelena Oceretova, head of affiliates at PlayAttack, talks to iNTERGAMINGi about how the company is making its mark in a complex sector by utilising its brands to gain momentum.

PlayAttack

WITH the need to stand out in an ever-competitive market, PlayAttack appears to be heading swiftly in the right direction.

The company says it strives to build a brand identity that will allow it to reach more potential affiliates and with its brand ambassador, the Helmet Guy, delivering company and industry news to its affiliates (and the wider audience) with his informative yet entertaining videos, iNTERGAMINGi sat down with Jelena Oceretova, head of affiliates, to discuss the present and the future.

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