has been granted a licence to operate in West Virginia – its fifth US affiliate license in less than a year, and just two weeks since Colorado regulators gave the rapidly growing brand its stamp of approval.


Founded in 2019 with a vision to transform how the affiliate sector creates, captures, and converts traffic into profitable returning customers, with a player-centric and brand-driven approach, has made huge in-roads in the rapidly growing US market.

The company’s new West Virginia licence marks a quintet of US state approvals for the company in less than a year with existing licenses in New Jersey, Pennsylvania, Indiana and most recently in Colorado, with each market showing rapid growth since launch. West Virginia regulated online and mobile sports betting in August 2019 and currently has three tier one operator brands live with online and mobile betting options. is a finalist in the Affiliate of the Year category at this year’s EGR North America Awards.

Fintan Costello, managing director at, said: “We’re delighted to have been given approval in West Virginia, just two weeks after we celebrated going live in Colorado.

“We now have five licences in total and are presenting millions of players with the optimum sports betting and gaming options before they commit to opening a new online betting account.

“Our aim is to help players ‘play with more’ within a safe and responsible environment. We are very much in favour of regulation and we are delighted to have made huge strides in five rapidly growing state markets.”