Better Collective is poised to enter Massachusetts after the state waived its decision to prohibit affiliate marketing.
The Bay State’s Gaming Commission reversed its original ruling in a meeting earlier this week, allowing for CPA and revenue sharing deals.
Marc Pedersen, CEO of Better Collective US, said: “For us as a group, we are excited to be able to help guide and educate the large sports fan base in Massachusetts into their first online sports betting experiences.
“The state has a very successful sports history, and we are confident the future with sports betting will be equally as successful.”
