Better Collective has completed the acquisition of all shares in Austria based Bola Webinformation GmbH, including its flagship sports betting affiliate site Wettbasis.com, for €36.3m in cash.

Better Collective

The largest of 11 acquisitions to date for Better Collective, the company’s annual revenue in 2017 was around €9m and EBITA was approximately €6.5m on a pro forma basis.

A developer of digital platforms for bookmaker information, igaming communities and betting tips, Better Collective last year acquired Sportfreunde GmbH, including websites sportwettentest.net and wettfreunde.net, both large sports betting affiliate websites also targeting German speaking markets.

When combined with the portfolio from Bola Webinformation GmbH and Better Collective’s other websites, including bettingexpert.com, Better Collective is now positioned as a market leader in Germany.

With the recent establishment of a new office in the centre of Vienna to house Better Collective’s employees in the country, the team from Bola Webinformation GbmH will join the existing Better Collective Vienna team in these new facilities.

A close collaboration with Better Collective’s headquarter in Copenhagen will be established to ensure that synergies are realised successfully and quickly.

In terms of the purchase price, €30.8m is paid in cash on closing with the remainder following in cash after 12 months.

Jesper Søgaard, CEO of Better Collective, said: “We are truly excited about having reached an agreement with Bola Webinformation GbmH. This is the largest acquisition we have completed, and it is a great first step after our IPO earlier in June, where we raised funds to continue our acquisition strategy. With the acquisition of Bola, we are very pleased that we now take the position as the leading sports betting affiliate in the German speaking markets, a market where we see high growth potential.”