Better Collective has acquired all the Danish affiliate activities from Xperten Ltd and Xpert Ltd, including the SpilXperten.com brand, establishing their position as the leading igaming affiliate in Denmark.

Better Collective

It is Better Collective’s second acquisition this year, and the tenth acquisition within a 12-month period, fitting in with a long-term strategy of building strong positions within well-regulated, established and stable European markets.

Founded in 2006, Xperten Ltd, and later Xpert Ltd, have built up a portfolio with prominent Danish brands, including SpilXperten.com, which has developed a loyal user base since it began more than a decade ago.

Michal Kopec, head of M&A at Better Collective, said: “After making a number of international acquisitions it's a real pleasure to finalise a deal in our home country. We have known the sellers for a long time, and we know they represent quality and values in perfect alignment with Better Collective. We are confident that we along with the founders can grow the great products in the coming 12 months, and beyond.”

Søren Kristensen, co-founder at Xperten Ltd & Xpert Ltd: “It’s been really great developing and celebrating the achievements of our website portfolio over the past 11 years. We’ve always had a good relationship with the team at Better Collective, and we are happy that we are able to hand over our successful products to a group with such a great track record and approach to the industry.”