Better Collective’s US subsidiary has had its application for an ancillary casino service industry enterprise licence in New Jersey deemed complete.
It means the developer of digital platforms for bookmaker information, igaming communities and betting tips can enter into revenue share partnerships with operators in the state of New Jersey through Better Collective USA.
The company can now start working on partnerships based on a revenue share model in addition to the cost-per-acquisition model that it has been working on so far.
Jesper Søgaard, CEO of Better Collective, said: “We are very pleased to have the revenue share license in sight, as it increases our flexibility when collaborating with operators and other stakeholders in the US market.
“Looking at our current business, revenue share is by far our dominant model, and we believe it to be the preferred model for sports betting affiliation as it creates recurring revenue. It also creates a shared interest for us and our partners and it awards the affiliate bringing the highest quality users.”
