South African online and mobile sports betting site Bet.co.za has launched an affiliate programme in partnership with NetRefer, the provider of unified performance marketing solutions.
Bet.co.za allows customers instant access to sports betting, including during live matches, and positions itself as a destination for fans to follow the latest sports news, match previews and fixtures, post-match analysis and results and insider tips from top bookies.
Ross Hellinger, head of paid media at BET.co.za says: “Bet.co.za has been focused on monitoring the lifetime value of customers attained through our marketing efforts.
“Netrefer enables us to merge pre-signup marketing performance metrics and post-signup activity, to piece together the entire life cycle of our customers. This enables us to make better marketing decisions and be able to compare real value per channel we invest in, instead of merely looking at customer acquisition costs.
“As we progress, we’ll be able to scale channels that bring the more profitable customers based on actual profit, and pull back on those channels not producing the customers we are looking for.”
NetRefer is capable of handling the whole affiliate marketing life cycle from the affiliate signup and CRM, media serving, accurate and reliable performance-based advertising tracking, customer reporting, finance & rewards management up to automated payments back to affiliates.”
