Affiliate platform Affilka has reported that one client that migrated to its platform saw a 20 per cent monthly increase in player acquisitions.
The company cited in SOFTSWISS's latest research was BC.Game.
SOFTSWISS listed a lack of customisable affiliate and player activity reporting, AML compliance issues, and high costs of in-house development as some of reasons operators look to migrate to its Affilka platform. It said migrations result in increased player acquisition, improved team resource management and optimised brand processes.
Anastasiya Borovaya, head of Affilka by SOFTSWISS, said: “Switching an affiliate marketing platform can be challenging. There can be many reasons behind the decision. Сhoosing a new platform can be complicated through a lack of knowledge about the resulting benefits. At Affilka, we have built the necessary software platform migration expertise to take the lead. The process may be as simple as moving affiliate IDs and contact details or rather as complex as transitioning player historical data and affiliate payment history to meet the new platform’s requirements. Whatever our clients decide, Affilka’s account managers will be there to walk them through the transition.”
