Player acquisition agency Acquire.bet has named Allan Petrilli as its new managing director.
Formerly the VP of sales and growth at Intelitics, Petrilli will help drive Acquire.bet and its player acquisition strategy forward.
Acquire.bet offers a customer acquisition service to North American operators including paid media, performance marketing and its owned media assets such as CasinoCashDaily.
It also holds licences in New Jersey and Michigan among other US states.
Petrilli said: “Paid media and performance marketing are powerful, measurable and scalable channels, and with operators under pressure to deliver strong ROI on marketing spend, I look forward to working closer with them to realize this through our services.”
Allan Stone, President of Acquire.bet and co-founder and CEO of Intelitics Software, added Petrilli has made a “significant” impact on the Acquire.bet group in recent years and backed him to exploit the “tremendous growth opportunities” available to the company in his new role.
“It’s also great to have been able to promote from within the organisation and to give Allan the opportunity to continue to grow personally and within the group.”