Online casino brand 4StarsGames has launched a managed affiliate programme with Income Access, Paysafe Group’s marketing technology and services provider.
Income Access will manage the programme through its in-house affiliate team, which will use the company’s affiliate software platform to optimise programme growth and acquisitions.
Income Access will leverage its own expert knowledge and industry experience to provide affiliates with strategic guidance in their promotion of 4StarsGames and its array of online casino products, including slots, table games and live casino.
4StarsGames is licensed by the Malta Gaming Authority and also has a Greek-facing offering at 4StarsGames.gr.
It has a product catalogue that includes slots and table games from sister company Bomba Games and also has plans to launch a sportsbook in early 2019.
Affiliates joining the 4StarsGames programme will enjoy a tiered revenue share commission structure, which ranges from 25 per cent to 50 per cent depending on net gaming revenue. The brand also provides a wide range of marketing materials and on-demand creative materials to help affiliates drive conversions.
Christos Michael, CEO at 4StarsGames, said: “4StarsGames is glad to be working with the Income Access affiliate team to take advantage of their broad experience and industry knowledge. With their help, I believe that 4StarsGames will achieve its strategic goals regarding player acquisition and the provision of fascinating experiences, whilst capitalising on new market developments. These efforts will serve to reinforce our relationships with both existing and future partners.”
Tara Wilson, general manager at Income Access, said: “We look forward to supporting 4StarsGames’ continued growth, as the affiliate channel will prove a valuable addition to their digital marketing strategy. Our team leverages its long-standing expertise and strategic insights to help diversify player bases and grow the affiliate programmes of the brands we manage.”