24Win is to become one of the first operators licensed to operate in the regulated market of Colombia, on the legal domain .co, under a licence issued by the country’s regulator Coljuegos.
24Win has reached an agreement with affiliate marketing software provider NetRefer, as Alex Soteres, director of marketing for 24Win, explained.
“The reason for choosing NetRefer is based on the strength and experience of the platform in similar markets, as well as the trust and care provided by qualified staff working at NetRefer,” said Soteres.
“Also we rely on the experience obtained in the affiliates market which has been launched in Spain, and that will serve to replicate the business model for market affiliates from Colombia, both online and offline."
Mario Benito, NetRefer’s director for Spain and Latin America, added: “24Win will offer its products by integrating activity in physical and online stores (convergence), a resource that will suit them well to attract players through physical facilities, as is happening in other similar regulations.
“Our system is unique; we have obtained extensive experience in the treatment of face market activity in various jurisdictions. Through NetRefer, we give a firm commitment to the Latin American market and we are adapting our products and services to offer a tool tailored to the needs that this market requires,” said Benito.
