Online gaming company 888 has formed an alliance with WMS Gaming as part of its online US strategy.
As one of the biggest suppliers of slots machines to hundreds of land based casinos in the US, this deal will enable WMS to offer an online product to all its customers utilising 888's poker platform. WMS and 888 will provide an end-to-end solution designed to enable land-based casino operators to leverage and aggregate their respective customer databases in order to build large-scale player pools.
WMS will market and distribute 888's online poker solution to land-based casino customers in venues in the US, initially with a play-for-fun offering. The agreement will then see the launch of a real money offering when either Federal or state-based regulation is finalised and gaming authorities grant licences.
Earlier this year, both 888 and WMS submitted applications to Nevada's State Gaming Control Board for interactive gaming licenses in Nevada.
"WMS is one of the main gaming suppliers in America, with a network of relationships with land-based operators that is second to none,” said Brian Mattingley, CEO of 888. “The combination of 888's cutting edge online poker platform and WMS' customer relationships, marketing and distribution capabilities, provides the opportunity to build a substantial online presence.”
Orrin Edidin, president of WMS, said the new partnership would allow WMS to provide its casino customers the capabilities of “one of the world’s most experienced online poker operators.”
