UK gaming start-up Buzz Sports has signed a deal to provide its flagship product ZonePlay as an online offering via a partnership with Irish bookmaker Boylesports.
This development with Boylesports will give bettors across the UK and Ireland the opportunity to play along with televised sport and bet what happens next while watching at home.
In-play betting product ZonePlay offers players the opportunity to bet on the next incident during live sporting events, with live constantly changing odds. It is intended to provide a complimentary product to existing in-play betting markets offered by Boylesports, giving thousands of betting opportunities on a daily basis.
A typical English Premier League soccer game can offer over 60 unique betting opportunities. ZonePlay is also currently available for tennis and cricket and, with baseball, NFL and basketball due for launch in 2012, the number and variety of in-play bets taken by Boylesports is set to continue to grow.
Buzz Sports chief commercial officer, Ian Williams, said: “It is an exciting time to be working with Boylesports as it grows the online arm of its business strategically and expands into overseas markets. Adding ZonePlay to its existing in-play portfolio will bring an extra dimension to BoyleSports to really engage and retain players online.”
Keith O’Loughlin, chief executive of Boylesports Online, added: “We are excited about the increase this will bring to our growing in-play business. ZonePlay is at the forefront of in-play innovation. ”
