Mobile gambling specialist Probability has cited 2012 as a big year for the company, as well as "mobile gambling in general", posting a 35 per cent increase in net gaming revenue to £7.3m for the year ended March 31.
Net gaming revenue for the first quarter of the year for the group was £2.1m, 30 per cent higher than Q4 2011, with B2B revenues for Q1 246 per cent higher than the same quarter last year.
The company broke previous records for player deposits, turnover and B2B revenues this quarter.
"That momentum has continued," said Probability CEO Charles Cohen. "April is ahead in revenues and deposits from March, with B2B revenues stronger still. We are confident that Probability's growth will continue into the new financial year and beyond."
Probability's is currently in the process of setting up a service with Ladbrokes to provide its mobile customers with a full range of games, as well as two other major European focused operators.
Total customer deposits in the 2012 financial year were 58 per cent higher than in the previous year - deposits per player increased by 41 per cent for the year - and 76 per cent of all players during the quarter were using a smartphone or tablet, compared to 30 per cent in the same quarter last year.
"We have reached a tipping point with smartphone usage among our customers," said Cohen. "This is a very important segment of the market, which is ignored by many commentators and even competitors. It's also hard to service, with increasing fragmentation of device capabilities and versions. Of the top 50 Android devices used by customers in the fourth quarter, a third of these didn't even feature in the top 50 of the third quarter."
Looking ahead, Cohen said that the company continues to make progress in exploring overseas opportunities.
"We are also progressing our ambition to seek a licence to offer our technology in Nevada, although this is a complex process with at this stage no clear timetable," he said.
"2012 is going to be a big year for us, and for mobile gambling in general," said Cohen. "There is a landgrab under way for the mobile gambler - most of whom we believe will be new players who are not currently gambling on the web.
"At the same time, web based operators are discovering the benefits and the complexities of this new mobile market."
