888 reported the highest revenue in the group’s history in March.
It posted group revenue of US$94m for the first quarter of 2012, which is an increase of 25 per cent year-on-year and a four per cent increase compared to Q4 2011.
“Our focused strategy has led to another excellent quarter, with ongoing strength in poker driving March to the highest ever monthly revenues in the history of 888,” said the group’s CEO Brian Mattingley. “Poker has continued its robust performance in the early stages of Q2, with our other product areas seeing an expected return to seasonal patterns,” he continued.
The number of active B2C casino and poker customers increased by 87 per cent to 566,000 compared to Q1 2011, driven by successful new customer recruitment and marketing initiatives.
Trading during the first three weeks of the second quarter continued to be strong, with average daily revenue one per cent higher than Q1 2012 and 26 per cent higher than Q1 2011.
The group intends to invest throughout 2012 in order to build market share. “There are significant growth opportunities offered by the liberalisation of new markets, which will take investment to realise,” added Mattingley.
