Ladbrokes has appointed Sky IQ as a specialist partner in customer intelligence services.
Sky IQ will bring additional resource and expertise to enhance the bookmaker’s capability in customer analytics, campaign effectiveness and customer relationship management.
The marketing solutions provider remit will cover, digital, mobile and retail channels, with digital intended to be a key area of focus. The company has a proven leadership in delivering strategic CRM capabilities across a range of sectors, including gaming.
Ladbrokes CEO Richard Glynn commented: “The agreement with Sky IQ is a further step along our digital development plan. We continue with our investment in digital technology, digital marketing and increased customer focus. Sky IQ’s experience of enhanced CRM and campaign management will help drive further momentum.”
Sky IQ Deputy MD Stuart Johnston added: “Ladbrokes is an ambitious organisation looking to maximise its use of marketing channels to drive its growth initiative; exactly the type of company we thrive on working with. This is a significant win for Sky IQ and we are confident we can deliver what Ladbrokes needs through customer insight and the optimisation of multi-channel marketing campaigns.”
