Betdaq in sponsorship agreement

Betdaq has announced a sponsorship agreement to become the official betting and gaming partner of London Irish Rugby Club for the 2011/12 season.

The company will provide online betting services including bespoke offers, the best odds on matches and innovative bets on other sporting events, with unique content created for the <http://www.london-irish.com>London Irish website. Betdaq’s logo will appear on the back of the London Irish first team playing jersey for all Aviva Premiership games and Heineken Cup matches.
 
Betdaq marketing director Shane McLaughlin commented: “Our sponsorship of London Irish will help us reach new audiences in a growing market. The rugby club has a very large supporter base worldwide and there are a number of similarities between the brands, not least the Irish connection. The imminent timing of the Rugby World Cup makes this agreement particularly exciting.”