Global information services company Experian has formed a partnership with OpenBet to enhance the ability of online gaming operators in the UK to validate customers' identities and prevent fraud.
“By working with OpenBet, we look forward to making a significant contribution to combating validation issues in gaming. The main cause of failed customer sign-ups across the gaming industry is the length of time and margin for error that occurs during player verification. An efficient identification process is essential for maximising the level of trust in customer transactions,” commented Nick Mothershaw, director of identity and fraud at Experian.
David Loveday, chief executive of OpenBet, added: “Managing identity validation and fraud risk are important challenges for our customers.”
Experian’s identity and fraud tools will be integrated into the OpenBet platform, enabling operators to quickly and easily access its services to check identities and payment details in real-time. This partnership will ensure operators can counteract issues such as money laundering and under-age gaming, while minimising instances of identity fraud. As a result, the first-time pass rate for legitimate players at the point of registration will be increased significantly, with more customers signing up successfully.
OpenBet recently signed a deal with Betfair to use its B2B back-end platform to manage its mobile sports-betting capabilities.
