The Saudi Entertainment and Amusement (SEA) Expo begins today in Riyadh, bringing together amusement providers from across the globe.
Taking place at the Riyadh Front Exhibition and Conference Center, more than 350 brands are expected to showcase the latest innovations in products and design.
VR innovators Frontgrid will be launching new products at the show, while Embed will also be showcasing its latest software solutions.
Over 12,000 visitors are expected across the three days of the show, where much of the talk will be around the huge investment in the country thanks to the country's Vision 2030 programme.
More than 100 industry experts will be speaking as part of the show’s lecture programme, including Mike Rigby, the general manager of Middle East and India for Whitewater and Mohamed Attia, CEO, entertainment co of Al Othaim Entertainment.
The show is expected to include new insights into some of the country’s biggest projects, including the world’s first Dragon Ball Z park, the oil rig FEC The Rig and the new development of New Murabba.
