Cloud-based, cashless solutions provider Embed will showcase its roster of SaaS solutions at the SEA Expo 2024 in Saudi Arabia next week.

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With growing tourism in Saudi Arabia, there is a rapid market expansion for family entertainment centres with projected annual growth rate of 12.4 per cent from 2022 to 2028.

“That is why we will be fronting our Software as a Service (SaaS) solutions at the SEA Expo,” said Saeed Abdillahi, EMEA regional sales manager at Embed.

“Our award-winning Mobile Wallet virtual game card and Stats business intelligence dashboard are designed as a response to the growing consumer demand for safer and faster transactions; likewise, for operators seeking higher profitability from reloads and return visits, and more business visibility through data.

“This way, guests can get more out of their time spent in FECs and do what they came there to do – play and have fun – and our operators can take a step back and enjoy transformational business growth.

Embed is also set to showcase its latest innovations like the smartTOUCH+ which will be its SEA Expo debut.

SEA Expo 2024 takes place in Riyadh Front Exhibition & Conference Center, Saudi Arabia, from May 7-9.