Online gaming harm minimisation specialist Playscan has merged into Sweden’s state-owned lottery and largest gaming operator, Svenska Spel, with immediate effect.
“Behavioural tracking tools are a recognised responsible gambling methodology, used for consumer protection,” said Andreas Holmström, CEO of Playscan AB.
“Our solution has been ahead of this curve, leading the way, which is really inspiring. However, we see that many operators pursue their own solutions, making demand for an off-the-shelf solution low. We will now continue to improve the tool together with Svenska Spel and all our other clients. We are also open for new forms of collaboration with the industry and the research community.”
Holmström added: “We will carry on with educating operators, promote a mutual exchange of knowledge and share best practices on how to prevent problem gambling, throughout the industry.”