Betfair has become the official betting and gaming partner for Premier League club Liverpool in the UK, Spain, Ireland, Denmark, Bulgaria and Italy.
The partnership sees Betfair using the club’s digital platforms to connect with fans in those regions.
“We’re excited to be working with a club of the scale and fame of Liverpool”, said Mark Ody, Betfair’s brand director.
“Everything about the club is iconic - the Kop, the passionate fans, the Liverbird on the jersey, the entertaining football. It’s a great match as Betfair excites consumers with a supercharged betting experience, bringing fans closer to the action through our innovative products.”
Billy Hogan (pictured with Ody), chief commercial officer at Liverpool, added: “Regionalising partnerships means that we are able to work with brands, such as Betfair, in countries where they have the strongest presence and where our footprint can best match their brand objectives.
“Ultimately this means that we can deliver relevant and engaging programmes in those regions.”
