NorthStar Gaming has added a new feature that uses artificial intelligence to provide customers with personalised sports betting offers.
Developed by Expoy.ai, the feature is new to the Ontario market and learns customers’ betting patterns and preferences.
The beta version of the product is now live on the NorthStar Bets platform for single bets, parlays and same-game parlays.
Michael Moskowitz, chair and CEO of NorthStar Gaming, said: “Today's consumer is accustomed to online products and services that are personalised to their preferences, whether it be for shopping, music or TV streaming.
“Personalisation creates betting experiences tailored to the user, presenting them with what they want, how and where they want it."
