Living Sports, the creator of Roulette Football, Roulette Darts and Roulette Cricket, has signed Zukido to exclusively distribute its products to the betting and gaming industry.
The Living Sports set of games feature a unique second screen experience combining in-play sports betting and casino style wagering. For example, Roulette Football takes traditional markets including goals, cards, free-kicks and fouls and allows punters the chance to bet minute-by-minute using the customary and familiar roulette board and chips.
David Sargeant, commercial director at sports betting and i-gaming digital agency Zukido, commented: "The Living Sports games are simple and compelling. The new bet types combined with the familiar roulette board interface provide an exciting and complementary product for the in-play punter. These games sit perfectly alongside our existing integrated in-play solutions and we hope this deal helps reinforces Zukido's position in the sports and live betting product space."
