Sports betting and egaming product specialist Zukido has launched Stan James' new in-play application.

Stan James now uses media streaming for a competitive edge in the in-play market. The Zukido application builds upon the perform media streaming, which gives Stan James punters the ability to watch and bet on major sporting events, including Grand Slam tennis, Serie A football and international cricket.

Live streaming is the ultimate contextual sports betting stimulus and so is the focus of the in-play product, allowing punters to view the live streams in three different modes. These include a mini player, a full-size cinema view and a pop-up. Alongside this sit real-time scores and statistics and live betting on hundreds of betting markets.

The new in-play product is truly multi-lingual, covering five languages at launch, and covers the more than 20 sports Stan James offer in-play. The application offers specialist scoreboards for six major sports - football, tennis, basketball, cricket, snooker and darts - but also works with any sport event or market.

Commercial director at Zukido David Sargeant commented: "The new in-play product brings media to its core in a way no other bookmaker product does."