Optimove, a specialist in positionless marketing, has announced a new integration with igaming technology provider EveryMatrix.
EveryMatrix delivers modular and turnkey igaming software, solutions, content and services across casino, sports betting, payments and affiliate management to global tier-one operators as well as newer brands.
The integration enables shared operators to activate real-time marketing campaigns based on player behaviour.
The collaboration introduces a custom integration allowing joint clients to stream real-time event data from EveryMatrix directly into Optimove.
As part of Optimove’s platform, the integration empowers any marketer to launch personalised campaigns in real time, without dependency on technical teams. The result is faster execution, increased engagement and higher player lifetime value.
“We are confident that with EveryMatrix’s powerful platform solutions, combined with our real-time capabilities, operators can realise a new level of speed and precision in marketing. This reflects the power of positionless marketing in action,” said Motti Colman, VP revenue, gaming at Optimove.
“We’re giving operators the tools to act instantly on player behaviour without waiting on analysts, engineers or manual processes. It’s all about speed, personalisation and removing the bottlenecks that hold marketing teams back,” he concluded.
With the integration now live, operators can leverage Optimove’s real-time capabilities to trigger automated campaigns based on deposits, withdrawals, game behaviour and more.
This helps deliver contextually relevant experiences at the exact moment players are most likely to engage.
