The World Cup brought a significant increase in turnover volume compared to previous major soccer events for bwin.
In the wake of the 2010 sporting event, bwin has reported a record turnover for sports betting compared to previous major soccer events. Up to 260,000 bwin customers a day took advantage of an extended range of betting services during the 2010 World Cup.
A total of around 900,000 customers placed bets during the event, about 213,000 of them active for the first time. The company was also able to successfully reactivate existing customers: some 90,000 customers took advantage of the bwin product portfolio again after over six months.
Compared to the Euro 2008 event, bwin increased sports betting gross gaming revenues nearly 40 per cent to an average of over €1.1m a day. This figure was almost doubled by comparison with the 2006 World Cup. A sports betting margin of around 9.1 per cent was an improvement on both the Euro 2008 (8.3 per cent) and the 2006 World Cup (6.7 per cent).
The most popular World Cup games with bwin customers with the largest number of bets placed included the semi-final with Germany against Spain, followed by the final with Netherlands against Spain and the semi-final with Uruguay against the Netherlands. The most popular bet was the three-way bet in the Round of 16 with Netherlands against Slovakia.
