Instant text betting service betNOW has seen very strong growth in the number of people using the service in the first half of 2010, driven in part by a very successful World Cup.
Customer stake for the period March 1, 2009, to March 1, 2010, has tripled, with revenue growth since the start of 2010 averaging over 20 per cent per month and on track to reach the target of £3.5m in the current financial year and £14m in the next financial year.
Betting during the World Cup beat expectations, helping generate record stakes in the first four months of the financial year. Over the same four-month period gross profit has already exceeded the annual total for the previous year. While the exit of England dented volumes, the quarter finals saw a recovery attracting 12,000 active users - a figure expected to rise to 30,000 by the end of the calendar year. In-play betting to which the betNOW service is ideally suited was strong throughout the whole tournament with the 3pm kick-offs especially popular.
