William Hill Online has selected Unica's next-generation web analytics solution to improve the online experience for its customer base and support faster business decision making.
"Our industry requires an online analytics solution that is both flexible to deploy and, with an agile user interface, able to understand and cope with our rapidly developing websites," said Henry Birch, CEO, William Hill Online. "As the sites continue to develop, Unica will help us to gain valuable insight with the ‘slice and dice’ approach, rather than be limited to pre-defined reports. It provides us with the granular level analysis into individual customer journeys throughout the website."
