William Hill Online will be moving its online betting service, Sportsbook, and online fixed-odds games from the UK to operate under a Gibraltar licence.
The transfer of the Sportsbook and fixed-odds games is part of the ongoing integration of William Hill Online, which was created in December 2008 through the combination of William Hill’s existing interactive business with assets acquired from Playtech.
The online company’s headquarters and core gaming operations are already based in Gibraltar, with 75 employees who have relocated. As a result of the move, William Hill Online will benefit from cost savings already being achieved by other offshore operators.
Ralph Topping, chief executive of William Hill, said: “Having acquired European-focused websites, global marketing and multi-lingual customer services capabilities, this is the logical next step in our development of this business. William Hill Online has an increasingly international customer base and this move will ensure we are well positioned to compete on an international stage.”
