According to a survey by IAB Spain, the Spanish online gambling group Luckia, ranks top of a social network engagement list.
It comes out ahead of major international brands such as Prime Video and Netflix, reports the Spanish gaming publication Azar Plus.
The study is the ninth annual survey on social networks conducted by IAB Spain and takes in data from Facebook, Instagram, Twitter, YouTube, LinkedIn and Twitch and the period in the study runs from July last year until June of 2021.
It explains that engagement is defined as an indication of the level of commitment that an audience has with the content, measuring indicators such as likes, shares or comments.
The report suggests that the high ranking is through Luckia’s very strong marketing campaign. The Galician company has offices in Malta, Spain, Portugal, Croatia, Chile and Colombia.
