BetMakers Technology and subsidiary BetMakers DNA have signed conditional commercial agreements to build and operate new wagering products with companies associated with Australian racing identity Tom Waterhouse.
As part of the deal, BetMakers will provide technology, data and services for the tomwaterhouse.com app and the Waterhouse global pricing and trading desk.
The app is designed to offer punters access to Australian bookmakers, while at the same time providing wagering operators with a low-cost customer acquisition platform.
The Waterhouse global pricing and trading desk is a B2B Managed Trading Services solution for wagering operators that are looking to outsource their trading operations. It intends to allow any wagering operator to have an outsourced Waterhouse team, powered by BetMakers technology, and manage day-to-day bookmaking across hundreds of races with a solution aimed to reduce costs for the operators with minimal risk. The Waterhouse Group can provide "pricing and trading" services along with "minimum guaranteed returns" to wagering operators that use the B2B service.
BetMakers will receive revenues generated from both products.
