Virgin Games recently announced that it has centralised its offerings and become an operating company in its own right working from one common platform.
This development will provide a streamlined customer experience by offering players the opportunity to play across multiple gaming products using a central sign on solution and a single Virgin Games wallet. The operation of Virgin Games gaming service was formerly outsourced to three different operators but on the new Virgin Games platform, has now been taken in-house and will be managed centrally from their head office in Guernsey.
Players now only need to register once to become a Virgin Games player and browse seamlessly through all of the games at Virgin Poker, Virgin Casino and Virgin Bingo. Additionally, under the new system, Virgin players will be able to play for bonus promotions and Virgin Games loyalty points, V*Points, across all games offered.
The strategic shift to become a fully fledged gaming operator has taken place at Virgin Games over the last 18 months. The company now operates using two gaming licences held in Alderney and Malta and runs an in-house customer service call centre as well as owning and co-ordinating player databases and payment processing systems. The 24/7 customer experience solution will bring all consumer touch points together in-house including telephone, email and web-chat communication resulting in greater control, improved efficiency and an all round excellent customer experience.
Simon Burridge, CEO Virgin Games, comments: "Since our Launch 5 years ago, we have always worked hard to deliver the sort of customer service that our players would expect from a Virgin company. We have now brought all our customer touch points inside for the first time, we believe things will only get better."
